Gordon Clay
January 30, 2014
Super Bull Sunday

Gordon Clay here. It’s that time again when Super Bull Sunday dominates the U.S. headlines and millions of people plan their Sunday afternoon around the game. It’s also a good time to look at several stories related to Super Bowl Sunday.

Many years ago an alarming study supposedly showed that on Super Bowl Sundays, beatings of women increased 40 percent. The New York Times called the Super Bowl the abuse bowl and several news organizations called Super Bowl Sunday "a day of dread." Just before the game, NBC, which was broadcasting it, reminded men that domestic violence is a crime.

Snopes tracked down the myth and showed it to be nothing more than another urban legend, the data nonexistent but after all of these years, the story persists. (See http://bit.ly/1agub90)

This fraud, disseminated by gullible journalists, demonstrated how easy it is for a few political activists to get a story going if the story fits a politically fashionable theory.

There are a couple of pieces of actionable advice you can take from research: be very careful driving after the Super Bowl - there's a 41% relative increase in the average number of fatalities after the telecast of the Super Bowl, and researchers found that men’s risk of having a heart attack was 3x higher while watching their team play, while women’s risk was 2x higher. So be aware of heart attack symptoms and take them seriously if your heart suddenly doesn’t feel right.

Now relax and enjoy the game this Sunday. Then, everyone drive safely.