SUPER
BOWL 2010 SURVEY
|
www.TheCitizensWhoCare.org
|
Shortcut
to this page: http://bit.ly/gQiyqT
 Purpose
To help determine how strongly beer television commercials
impact middle-school and high school students in the
industries attempt to reach underage drinkers.
Survey
1. The school
reproduced the one-page survey and distributed it to
students on the Monday after the Super Bowl (February 8,
2010).
2. Studednts filled
out the survey and return them on Monday (February 8,
2010)
3. Surveys were
tabulated and results fax the to the Drug Alliance by
Tuesday noon EST. (February 9, 2010)
4. The Drug Alliance
tabulated all surveys from around the country, produced a
press release, and distributed it to national media on
Wednesday (February 10, 2010).
5.
TheCitizensWhoCare.org prepared a local
press release
with local additions and distributed it to The Pilot
and KURY radio by Thursday. (February 11,
2010)
Super
Bowl 2010 Commercials
Interesting
points:
- 232 6-8th grade
Azalea Middle School students participated the 2010
Drug-Free Actional Alliance Super Bowl Survey, given on
the Monday after the Super Bowl, February 8th.
- 134 students
reported watching the Super Bowl (55 girls, 58 boys and
21 who didn't self-identify). 98 students reported that
they did not watch the Super Bowl (52 girls, 36 boys, and
10 who didn't self-identify.)
- Dorito commercials
were recalled 132 times, Budweiser 100 times and Internet
Companies a distant 3rd at 32 recalls.
Top
five commercials locally by sex and combined.
|
Azalea
Middle School - Top Five
Commercials
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|
Girls
|
Boys
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Combined
|
|
Rank
|
Commercial
|
Rank
|
Commercial
|
Rank
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Commercial
|
|
1
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Doritos -
Hands Off My Mama
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1
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Doritos -
Hands Off My Mama
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1
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Doritos -
Hands Off My Mama
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|
2
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Doritos -
Shock Collar
|
2
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Bud Light -
Human Bridge
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2
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Bud Light -
Light House
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|
2
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Denny's -
Screaming Chickens
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3
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Bud Light -
Light house
|
3
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Bud Light -
Human Bridge
|
|
4
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Bud Light -
House
|
3
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Doritos -
Stole Tim's
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3
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Doritos -
Shock Collar
|
|
5
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Dorito's -
Stole Tim's
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5
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Snickers -
Betty White
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3
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Doritos -
Stole Tim's
|
|
.
|
.
|
5
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TruTv -
Paloma
|
.
|
.
|
Top
Five Commercials compared to national data:
|
National
|
National
- High School
|
Nation
- Middle School
|
Azalea
Middle School*
|
|
1
|
Doritos:
Hands Off My Mama
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Doritos:
Hands Off My Mama
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Doritos -
Hands Off My Mama
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|
2
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Doritos:
Shock Collar
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Doritos:
Shock Collar
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Bud Light -
Light House
|
|
3
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Doritos:
Stole Tim’s
|
Doritos:
Stole Tim’s
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Bud Light -
Human Bridge
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|
4
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Budweiser:
Human Bridge
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Bud Light:
Stranded *
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Doritos -
Shock Collar
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|
5
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Snickers:
Betty White *
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Bud Light:
Clydesdale *
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Doritos -
Stole Tim's
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|
Results
based on over 30,000 middle and high school
students within 38 states.) * Based on 134
Brookings surveys: Snickers Betty White was 7th,
Bud Light Clydesdale was 14th and Bud Light
Stranded was 16th Source: www.TheCitizensWhoCare.org
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Total
tabulation
|
Azalea
Middle School - Brookings, OR -
2/8/2010
|
|
.
|
Commercials
Recalled
|
|
Product
|
Commercial
|
Recalled
|
Favorite
|
Girls
|
Boys
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Total
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Rank
|
|
Audi
|
Green
Police
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-
|
1
|
-
|
-
|
1
|
26
|
|
Bud
Light
|
Clydesdale/Bull
|
3
|
2
|
1
|
2
|
5
|
14
|
|
Bud
Light
|
Light
House
|
15
|
3
|
7
|
9
|
18
|
2
|
|
Bud
Light
|
Stranded
|
2
|
2
|
1
|
2
|
4
|
16
|
|
Bud
Light
|
Voice
Box
|
-
|
1
|
1
|
-
|
1
|
26
|
|
Bud
Light
|
Human
Bridge
|
6
|
10
|
4
|
10
|
16
|
3
|
|
Car.com
|
Boy
Genius
|
9
|
-
|
3
|
3
|
9
|
9
|
|
Coke
|
Hard
Times
|
2
|
1
|
3
|
-
|
2
|
18
|
|
Coke
|
Sleepwalker
|
5
|
1
|
5
|
1
|
6
|
11
|
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Denney's
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Birthday
Cake
|
2
|
-
|
2
|
-
|
2
|
13
|
|
Denney's
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Chickens
|
6
|
5
|
9
|
2
|
11
|
6
|
|
Dockers
|
Wear
Pants
|
6
|
-
|
2
|
2
|
6
|
11
|
|
Doritos
|
Shock
Collar
|
8
|
8
|
9
|
7
|
16
|
3
|
|
Doritos
|
Hands off
mama
|
22
|
30
|
22
|
20
|
52
|
1
|
|
Doritos
|
Stole
Tim's
|
7
|
9
|
6
|
9
|
16
|
3
|
|
Doritos
|
Coffin
|
6
|
-
|
3
|
1
|
6
|
11
|
|
Dove
|
For
men
|
4
|
-
|
2
|
1
|
4
|
16
|
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E-Trade
|
Milkaholic
|
3
|
7
|
5
|
2
|
10
|
7
|
|
Focus on
Fam
|
Tebow
|
1
|
1
|
-
|
2
|
2
|
18
|
|
GoDaddy
|
Massage
|
2
|
-
|
1
|
-
|
2
|
18
|
|
GoDaddy
|
News
Reporter
|
1
|
-
|
1
|
-
|
1
|
26
|
|
Honda
|
Squirrel
|
1
|
1
|
2
|
-
|
2
|
18
|
|
Intel
|
Sad
Robot
|
2
|
-
|
1
|
1
|
2
|
18
|
|
Kia
|
Yo Gabba
Gabba
|
1
|
-
|
1
|
-
|
1
|
26
|
|
Monster
|
Beaver
Violinist
|
2
|
-
|
2
|
-
|
2
|
18
|
|
Motorola
|
Megan in
Tub
|
3
|
2
|
-
|
5
|
5
|
14
|
|
Snickers
|
Betty
White
|
7
|
3
|
2
|
8
|
10
|
7
|
|
Taco
Bell
|
Charles
Barkley
|
3
|
-
|
3
|
-
|
3
|
17
|
|
TruTV
|
Paloma
|
4
|
4
|
-
|
8
|
8
|
10
|
|
Universal
Pics
|
Robin
Hood
|
1
|
-
|
1
|
-
|
1
|
26
|
|
Product
Categories
|
|
|
Total
|
Rank
|
|
Food
|
132
|
1
|
|
Alcoholic
Bev
|
100
|
2
|
|
Internet
Co
|
32
|
3
|
|
Other
|
26
|
4
|
|
Other
Bev
|
13
|
5
|
|
Cars/products
|
7
|
6
|
|
Clothing
|
6
|
7
|
|
Cell Phone
Co
|
2
|
8
|
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©2007-2011,
www.TheCitizensWhoCare.org/superbowlsurvey10.html
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